Students of the masters fashion strategy from artez institute of the arts and students of ima, istanbul moda akademisi, joined together for five days in istanbul to work on an innovative proposal for tomorrow’s retail for this amazing city. The project focused on forecasting new retail concepts, based on turkish herit­age and turkish craftsmanship. extensive field research provided a solid basis for the project’s outcome, this beautiful booklet serving as a tangible result. This booklet is meant to be an inspirational document – a starting point for future projects and valuable cooperations.